Online property management business Howsy has just bought former competitor Upad out of liquidation and will now run it as a separate business. According to the latest announcement, the Upad name will be retained, along with the contracts, operating platform and landlord database.

Upad went in to voluntary liquidation last October after founder James Davis suffered a personal health scare in 2018. Despite this, Davis has reportedly been extremely helpful throughout the entire process and the handing over of his business to Howsy owner Calum Brannan, in what has now become the second online agency acquisition for the CEO. Speaking out on his plans to retain the brand, as opposed to merging it in to Howsy, Brannan stated: “the Upad brand has a strong and positive reputation. Over the last decade, they have built a great name based on a strong focus on customer service and advice. We won’t be throwing that away, in fact, we want to build on it.” He also explained how “Howsy are keen to build an unrivaled rental platform, utilising seamless technology, highly skilled staff and a bank of rental-know-how to offer bespoke solutions to landlords across the UK. Upad’s technology delivers some fantastic solutions, and their loyal customer base represents a cross-section of UK landlords who we hope we can also continue to deliver a great service to.”

As well as operating the brand and website as a complimentary business, Brannan has also reached out to many of the brands former employees who had been made redundant and has re-employed them. “They were key to building the Upad brand, we are keen to ensure that they are part of the next stage of the business,” he says. “We’re going to revive the brand name and build upon it, making sure that we learn from all of the great work that has gone into building such a well-known and respected name.”

*Having now acquired Upad as well as Urban, Brannan has also revealed that future purchases are likely be on the horizon, saying “We have significant financial backing and the ambition is to grow our business fast, both organically and through strategic acquisitions.”

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